How to Localize Your App to Get More Users

As you landed on this page it is obvious that, you have your own mobile app and you are looking to market it properly, or as a professional you want to learn the approach and detail to localize your app to get more users.

As said above, from the action we always try to predict or judge the expectation. Likewise Localize your mobile application to multiple market increases the business following 10X rules.

Let’s jump and understand this…

Before we start, let me ask a question.. “Do we understand the difference between Market and Global Market or Audience?” Yes, we all know about market and Global market means, we attend all market.

“Nike” the sportswear product is a popular brand still to convert that to a Global brand it follows Add & videos in local language by local celebrities and local language on its label and shows the cost in local currency only.

Yes, from this we got to know that, attempting local market followed by local languages makes user or customers convenient and hitting multiple markets with a mobile app supporting multiple localization returns a larger return from the larger audience.

Mobile App Localization

How to Localize Your App to Get More Users?

When we go to market and found something looking good it attracts us to counter. Then if a get more detail about the item in local language I feel more comfortable and this helps me to take a call whether to buy or not. In other way, if I found the same item in different language which I can’t understand then there raise a question in mind whether to precede thinking value or as from unknown market I take a quick call to quit.

Likewise customer who is looking for a particular category based mobile app in the app store, they check the App details and take similar actions.

Even though been able to be on top we can fail to get more downloads, means more customers.

So, we need to know what hits the market in bits and pieces to make our mobile app business successful in the market.

How to Localize the app?

Even though there are multiple Mobile application market, if we observe the service provider are 3 to 5 only (like Apple). Same ITunes facilitates Mobile App publishers to localize their apps for different market.

Best practice for this is check my below check list and prepare separate sheet for each location to upload the app and make it localization.

Note: Follow App Store Optimization (ASO) approach separate for each location.

  • Keywords – KW which you promote in app store should be location specific
  • App Name
  • App Logo
  • Local language based app design
  • Local language based app video
  • Local language based Title
  • Local language based Description
  • Include Local language based keywords for ASO

App Translation to follow

When we made strategy to attempt for global market, we need translation of all our text available everywhere.  So, How should go for it?

We have 2 options only to tackle this demand.

  • Automated translation service
  • Hire a translator and certify it
  • Automated translation – Neither you have any control nor you can identify the level of mistakes automation can do. So, rather than tackling a real awkward situation, it is advisable not to go for it.
  • Yes, Hire a translator who can assure the meaning and certify the delivery what we intend to.

World recognizes English (Except for few) but, It would be unfair to say that the world loves to search for apps in English only. So, Take time and localize your app to every language and make it or design it specific as per localization demands and increase your reach ability.

Who knows, localizing your app in to Hindi (Indian National language) can lead to 5 downloads a day and if they found your app useful then they can brand it and deliver you million download each month from India only.

Let me know your views and opinions. Waiting to listen your Feed backs…

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Platform to target and publish your Mobile App

In the event that you have a phenomenal thought for an top mobile application one of the inquiries to hire native mobile app developers & designers agency or company that you’ll have to answer at some point or another is which stage to distribute it on. Should we give the figures a chance to represent themselves:

In the event that you have a phenomenal thought for an best mobile application one of the inquiries to hire best native mobile app developers & designers agency or company that you’ll have to answer at some point or another is which stage to distribute it on. Should we give the figures a chance to represent themselves:

In the event that you have a phenomenal thought for an best mobile application one of the inquiries to hire native mobile app developers & designers agency or company that you’ll have to answer at some point or another is which stage to distribute it on. Should we give the figures a chance to represent themselves:

  • Appstore: 30 Billion downloads; 700 thousand applications accessible (iOS)
  • Google Play: 25 Billion downloads; 700 thousand applications accessible (Android OS)
  • AppWorld: 3 Billion; 99,500 applications (Blackberry OS)

With innovation being so prominent there are an enormous assortment of gadgets and devices you can make a top application for: extending from PCs to Blackberrys to IPads. Sadly there is a ton of breaking and absence of institutionalization between these diverse advancements, that implies that maybe since you have a cleaned and fixed Mobile App good to go out on one stage it ought to be significantly improved for another. What’s more, regardless of the possibility that the iphone application developers development companies in India USA  & applications has changed over for use on numerous stages you may then find that you have issues with the different stores and markets that you can distribute the Mobile App on.

mobile-app-development-success

So why not simply distribute on one stage?

Will demonstrate you in this article why simply selecting the most prevalent smartphone, tablet or OS to distribute for is not by any methods ensured to help you offer your Mobile App.

What the Big Publishers say

Non mainstream engineer Rubicon with its methodology diversion Great Big War Game made just £52 in its first week on Microsoft’s new Windows RT. Rubicon proprietor Paul Johnson had this to state:

“In the event that we develop the Windows RT dispatch for an entire month it’s most likely going to make £15 – £20,” he clarified. “The main month on iOS made us £37,000 and on Android it was about £24,000.”

You’ve presumably observed the huge spending promotions for the new Windows tablets and telephones on TV, and likely would have imagined that with it being enormously in general society’s eye that an application developed by some android app developers & designers development company would be a sure hit. We’re not saying that you shouldn’t produce for it, but rather we trust that with this illustration you can see that the issue is not obvious.

Producing for IOS

With the provocative, splendor of its top range IPhones and likely the most famous tablets on the planet as its iPad go you should think about creating for the Apple IOS. In any case, are there substantial reasons not to?

With a greatly well known AppStore that is continually in the news and giving set up gaming establishments a keep running for their cash you would feel that building up an top mobile apps would be the route forward. Have you considered that numerous different engineers who are simply beginning have a similar thought? That is the reason there are 700 thousand best Mobile Apps accessible for download and 30 billion (as of Q4 2012) as of now downloaded. In case you’re another designer would you say you are sufficiently certain that your application is adequate to stand head and shoulders with huge cash spending studios that have gigantic promoting spending plans to flagellate their Mobile Apps?

You’ve likewise got the chance to consider the extremely stringent method that Apple has acquainted with keep the quality bar high. A nearby individual companion held up right around three weeks before a basic digital book he had composed was permitted to be discharged through Apple’s watertight channels. A turnaround time that is not in any manner ordinary. On the off chance that your Mobile App has any issues or does not meet Apple’s criteria in all offices then expect a postponement if not refusal to permit it to be distributed in its present shape.

Advantages and disadvantages of creating for Android

Worldwide offers of 237.7 million Smart phones utilizing the mobile Android OS were accounted for towards the end of 2011; that figure has become significantly bigger as of late with top telephones like the Samsung Galaxy S3 picking up an enormous piece of the overall industry. On the substance of it , doubtlessly Android is the stage to produce for :

Aces

  • Huge client base
  • Open source and exceedingly customization stage
  • Permissive authorizing arrangements

CONS

  • Google Play in view of its absence of limitations is frequently blamed for being home to a great deal of shovel ware
  • Piracy is overflowing
  • Generally Android clients tend to pay less for their mobile applications (if by any stretch of the imagination)

Also, the rest

Microsoft; Bada; Kindle; Palm; Nokia there’s a huge rundown of advances and stores that you can distribute your stages on the off chance that you so wish. We’ve given a speedy depiction of Android and iOS as these are presumably the most mainstream as of now. Keep in mind prominence is not all however it’s flawlessly practical to grow effectively for some different stages.

One OS to administer them all

As of late we’ve gone from a circumstance in where a business was prescribed to have an application to be aggressive, to where an application is pivotal to the soundness of a business. We’ve now gone even above and beyond than that, where you’d receive the rewards of having a Mobile App on one stage in the later past, you’d now be truly affecting your business by not having an application on different stages. The basic question is:” If you don’t have the cash or assets would you be able to perform cross-stage development?”

Going Multi-Platform

Otherwise called cross-stage there is currently a couple of arrangements accessible to take your Mobile Apps that you would have wanted to produce for your particular Palm-Pre and really make it industrially suitable. A little expression of caution however, actually building up an application for one committed stage will bring about a slicker and more enhanced understanding. That shouldn’t take away from these designer devices that you can perform cross-stage development with:

  • PhoneGap
  • Adobe AIR
  • Titanium

These instruments can be utilized as a part of arranging a non specific code base that can be utilized crosswise over stages. Actually you’ll expand your client base, prevent others from taking your thought and distributing it first on different stages, lessen your dev times/costs and a large group of different advantages.

Last Development Thoughts

You’ve gotten your work done and know everything to think about your user base, the stage you need to create for and all the more vitally precisely what you need your Mobile App to accomplish. The fundamental detract from this article ought to in any case be indicate that you need make certain and committed to your stage of decision, with many issues which could make your application a win or disappointment. Falling flat that a decent and dependable multi stage development pack ought to be considered.