How to Localize Your App to Get More Users

As you landed on this page it is obvious that, you have your own mobile app and you are looking to market it properly, or as a professional you want to learn the approach and detail to localize your app to get more users.

As said above, from the action we always try to predict or judge the expectation. Likewise Localize your mobile application to multiple market increases the business following 10X rules.

Let’s jump and understand this…

Before we start, let me ask a question.. “Do we understand the difference between Market and Global Market or Audience?” Yes, we all know about market and Global market means, we attend all market.

“Nike” the sportswear product is a popular brand still to convert that to a Global brand it follows Add & videos in local language by local celebrities and local language on its label and shows the cost in local currency only.

Yes, from this we got to know that, attempting local market followed by local languages makes user or customers convenient and hitting multiple markets with a mobile app supporting multiple localization returns a larger return from the larger audience.

When we go to market and found something looking good it attracts us to counter. Then if a get more detail about the item in local language I feel more comfortable and this helps me to take a call whether to buy or not. In other way, if I found the same item in different language which I can’t understand then there raise a question in mind whether to precede thinking value or as from unknown market I take a quick call to quit.

Likewise customer who is looking for a particular category based mobile app in the app store, they check the App details and take similar actions.

Even though been able to be on top we can fail to get more downloads, means more customers.

So, we need to know what hits the market in bits and pieces to make our mobile app business successful in the market.

How to Localize the app?

Even though there are multiple Mobile application market, if we observe the service provider are 3 to 5 only (like Apple). Same ITunes facilitates Mobile App publishers to localize their apps for different market.

Best practice for this is check my below check list and prepare separate sheet for each location to upload the app and make it localization.

Note: Follow App Store Optimization (ASO) approach separate for each location.

• Keywords – KW which you promote in app store should be location specific
• App Name
• App Logo
• Local language based app design
• Local language based app video
• Local language based Title
• Local language based Description
• Include Local language based keywords for ASO

App Translation to follow

When we made strategy to attempt for global market, we need translation of all our text available everywhere.  So, How should go for it?

We have 2 options only to tackle this demand.

• Automated translation service
• Hire a translator and certify it

• Automated translation – Neither you have any control nor you can identify the level of mistakes automation can do. So, rather than tackling a real awkward situation, it is advisable not to go for it.
• Yes, Hire a translator who can assure the meaning and certify the delivery what we intend to.

World recognizes English (Except for few) but, It would be unfair to say that the world loves to search for apps in English only. So, Take time and localize your app to every language and make it or design it specific as per localization demands and increase your reach ability.

Who knows, localizing your app in to Hindi (Indian National language) can lead to 5 downloads a day and if they found your app useful then they can brand it and deliver you million download each month from India only.

Let me know your views and opinions. Waiting to listen your Feed backs…

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